Sangita Roy

💼 A results-driven and creatively inclined Digital Marketer with a proven track record in driving online growth, brand awareness, and lead generation through data-driven strategies. Passionate about leveraging digital platforms to craft engaging campaigns that convert and build brand loyalty.

✅ Core Competencies & Skill Highlights:

✔️ Search Engine Optimization (SEO):
In-depth knowledge of on-page, off-page, and technical SEO. Experience in keyword research, site audits, link-building, and optimizing content for SERPs using tools like SEMrush, Ahrefs, and Google Search Console.

✔️ Search Engine Marketing (SEM):
Hands-on experience in running high-converting Google Ads and Bing Ads campaigns. Skilled in budget management, A/B testing, bid strategies, and campaign optimization.

✔️ Social Media Marketing (SMM):
Expertise in managing Facebook, Instagram, LinkedIn, Twitter, and Pinterest accounts for brand building and engagement. Proficient in using paid advertising (Meta Ads Manager) and organic strategies to grow audiences.

✔️ Content Marketing:
Strong ability to plan, create, and distribute high-quality, SEO-friendly content across blogs, landing pages, newsletters, and social platforms to drive engagement and inbound traffic.

✔️ Email Marketing & Automation:
Experienced in building responsive email campaigns, managing subscriber lists, and using tools like Mailchimp, MoEngage, and MailerLite for personalized drip campaigns and behavioral targeting.

✔️ Analytics & Performance Tracking:
Skilled in using Google Analytics, Tag Manager, Hotjar, and Data Studio to track performance, user behavior, and generate actionable insights for campaign improvement.

✔️ Influencer & Affiliate Marketing:
Familiar with executing micro-influencer campaigns and managing affiliate partnerships to extend brand reach and generate sales through third-party networks.

✔️ E-commerce Marketing (if applicable):
Proficient in promoting products on platforms like Shopify, WooCommerce, and Amazon using dynamic remarketing, product feeds, and conversion optimization tactics.

🛠️ Digital Tools & Platforms:

• Google Ads, Meta Ads Manager, Google Analytics 4
• SEMrush, Ahrefs, Ubersuggest, Moz
• WordPress, Elementor, Yoast SEO
• Canva, Adobe Spark, CapCut
• HubSpot, Mailchimp, Klaviyo
• Buffer, Hootsuite, Later
• Trello, Slack, Notion

📈 Achievements & Highlights:

🎯 Successfully increased organic website traffic by 120% in 6 months through SEO strategy revamp.
📊 Generated 3X ROI from a Google Ads campaign within the first quarter.
🚀 Launched and managed a social media campaign that led to a 40% boost in engagement and 25% growth in followers in 3 months.
📝 Developed and executed a content strategy that helped reduce bounce rate by 35% and improved average session duration.
📧 Built an email marketing funnel that led to a 22% increase in conversions for a lead magnet campaign.

👩‍💼 Professional Traits:

• Creative thinker with an analytical mindset
• Detail-oriented and result-focused
• Adaptive to fast-paced digital trends and tools
• Excellent communication and client-handling skills
• Strong teamwork and project coordination abilities